The Real Reason to Get a CRM: One Timeline for Every Customer
I used Salesforce before switching to GoHighLevel. GoHighLevel won because it's easier to customize — you don't need a technical background to make it fit your business. It's not perfect, but the team behind it is great and it genuinely gets better every month. I now run four businesses on it.
The single most valuable thing it does: connect your phone and your email so every customer has one complete history. Somebody calls you in 2020 about an interior repaint, then calls back in 2025 — you're looking at every text, every call, and every email from five years ago.
It matters even more once you have a team. When a customer says "Jeff told me you'd include the ceilings," your production manager can pull up every email Jeff sent — and even listen to the recorded call. No he-said-she-said.
Get GoHighLevel for the communication timeline. Everything else it does is a bonus you grow into.